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Going green more than just a statement!

Published on Sunday, October 4, 2009 Email To Friend    Print Version

You’ve probably noticed that “green” is everywhere these days, in the news, politics, fashion and even technology. While it’s easy to get overwhelmed with all the messages, it is also easy to begin making a positive impact.

LIME, the Caribbean’s only full service telecomms provider is excited to announce the introduction of a simpler, “greener” bill as part of its Go Green initiative and to show it’s serious about the commitment made to reduce its impact on the environment.

Early this year LIME invested in market research across the LIME Caribbean region to ask customers what information they wanted to see on their bill and how they wanted to receive it. After listening to all the feedback from a cross section of both business and residential customers the new bill has been formatted to incorporate the changes they asked for.

The new bill format will be easy to understand and has been simplified by adding easy to read headings which provide information under Your Account, Your LIME Rewards, Your Bill and Your Spending History. A simple at-a-glance account summary, easy to read text that is more user friendly and relevant marketing messages will be some of the distinguishing features of the new bill.

“All our customers will have the choice to select one of three billing options; said David L Smith, Vice President for Marketing and Communications. “They decide which format suits them. Everyone will initially get a detailed bill in our new simpler, straight-forward format. The new format will break down charge detail into smaller easier to identify groups to help customers better understand their spend.
In the Cayman Islands, mobile calls will now be grouped by charge area and Netspeak calls will now be grouped by country on the new bill.

LIME customers can opt to receive a single page summary bill which gives all the information they need at a glance but without the detail which is available online. Customers can also choose an online/paperless bill which looks exactly like your detailed bill but in full colour online which can be downloaded to your computer. By changing to an on-line bill customers will be doing their bit to help save the planet and cut down on the amount of paper we produce.”

Along with the new simpler bill, LIME will soon be launching a new “My LIME” customer portal at . This will be an easier to navigate website where customers will be able to find the answers to most questions or chat online with a LIME customer service representative. There are lots of new features on the portal including a section where you can select how you receive any promotional information. For example if you would rather receive an e-mail telling you about the latest offers than a text you simply select that option. Customers will also be able to save time and money by managing accounts and paying bills directly online.

Any customer who doesn’t have access to the internet can still contact a Customer Service Agent at their nearest LIME Store or by calling 811.

Anthony Ritch LIME Country Manager, Cayman Islands said “We have already released information about the arrival of the new bills so customers may have seen our press ads or heard the radio commercials and there are leaflets available in all our LIME stores explaining the changes and once customers receive their new bill, inside will be a leaflet explaining the new format. When we rebranded to LIME last year we promised we would make the Caribbean a better place for our customers and this is one more step towards our goal.”

“Throughout the region, our single point of contact email address is where our Customer Service Agents will be happy to respond to any questions customers may have.”

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